Pregnancy, Newborns & Kids


Our primary purpose is to make products for those who need, or want, to avoid common chemical irritants found in ordinary skin and hair care products.


We’ve added our ‘kid friendly’ symbol to our product labels to help you identify which skin and hair care products are safe for kids. Check the product information pages on our website and look for the symbol.


National Eczema Association Seal of Acceptanceexzema-association

Vanicream Skin Cream, Vanicream Lite Lotion, and Vaniply Ointment have been given a 5 out of 5 ***** rating by the National Eczema Association Seal of Acceptance.


Ingredient Selection

Many expecting moms are concerned about what they put on their skin during pregnancy. We are too. That’s why we go to great lengths to select ingredients that are safe, mild, effective, and suitable for our customers.

All ingredients are thoroughly investigated before use in our formulations. Databases of safety information such as Cosmetic Ingredient Review (CIR), Personal Care Products Council (PCPC), Food and Drug Administration (FDA) and others are researched. We also consult regularly with highly qualified physicians regarding use and safety of ingredients.


Skin & Breast Care

Because our skin care products are free of harsh chemicals, they are ideal for breast care during pregnancy and while nursing.

Vanicream Cleansing Bar, that contains Vanicream Skin Cream base, is a fragrance-free, non-soap bar that gently cleanses the skin.

Moisturize daily with Vanicream Skin Cream to help keep nipples in good condition.



Read our labels. When we say ‘fragrance-free’, we mean ‘free of fragrance’. We don’t mask its natural smell with ingredients that could be irritating.



All of our products have been tested to be gluten-free.



Our products are paraben-free and formaldehyde-free.


Dermatologist Tested

Our skin and hair care products are tested by dermatologists. You can find them by looking at our where to buy page.

We know how important your children are and if you have doubts about what skin care products are safe to use, always ask your pediatrician.