Pregnancy, Newborns & Kids


Our primary purpose is to make products for those who need, or want, to avoid common chemical irritants found in ordinary skin and hair care products.


We’re adding our ‘kid friendly’ symbol to our product labels to help you identify which skin and hair care products are safe for kids. Until the new labels hit the store shelves, check the product information pages on our website and look for the symbol.


National Eczema Association Seal of Acceptanceexzema-association

Vanicream Skin Cream, Vanicream LiteLotion, and Vaniply Ointment have been given a 5 out of 5 ***** rating by the National Eczema Association Seal of Acceptance.


Ingredient Selection

Many expecting moms are concerned about what they put on their skin during pregnancy. We are too. That’s why we go to great lengths to select ingredients that are safe, mild, effective, and suitable for our customers.

All ingredients are thoroughly investigated before use in our formulations. Databases of safety information such as Cosmetic Ingredient Review (CIR), Personal Care Products Council (PCPC), Food and Drug Administration (FDA) and others are researched. We also consult regularly with highly qualified physicians regarding use and safety of ingredients.


Skin & Breast Care

Because our skin care products are free of harsh chemicals, they are ideal for breast care during pregnancy and while nursing.

Vanicream Cleansing Bar, that contains Vanicream Skin Cream, is a fragrance-free, non-soap bar that gently cleanses and helps keep nipples from drying and cracking.

Moisturize daily with Vanicream Skin Cream to help keep nipples in good condition and healthy.



Read our labels. When we say ‘fragrance-free’, we mean ‘free of fragrance’. We don’t mask color or its natural smell with ingredients that could be irritating.



All of our products have been tested to be gluten-free.



Our products are paraben-free and formaldehyde-free.


Physician Recommended

Our skin and hair care products are highly recommended by pediatricians, dermatologists, and allergists. You’ll find them in your pharmacy, but they’re over-the-counter (OTC) products so you don’t need a prescription.

We know how important your children are and if you have doubts about what skin care products are safe to use, always ask your pediatrician.


Here’s What Parents are Saying…

“We were introduced to Vanicream 13 years ago, when our second child was finally diagnosed with eczema and reactive dermatitis… He was a 5 month old baby who didn’t sleep because his skin was so painful and inflamed, and it was heartbreaking. Thanks to the dermatologist we were referred to, we discovered your incredible cream. Within literally one week, our son’s skin was 80% cleared up, and he no longer needed the topical steroids his pediatrician had been prescribing…. It breaks my heart that our beautiful son was in pain for so many months from his skin condition. What a relief it was to be able to just slather him with Vanicream five times a day during those early years, and know that he was going to be safe and free of horrible drugs that had the potential to hurt him.”

“I use this lotion on my children who suffer from eczema. It leaves their skin very soft. I also love the fact that it comes with a pump.”

“The Vanicream line of products has worked so well for our little guy’s skin. The difference is amazing – you’d never know he had bad eczema!!”

“The Vanicream Lite Lotion works best for my son’s rashes. Thanks for his doc recommendation!”