Skin Care During Pregnancy and for New Moms




Sensitive Skin Care

Our primary purpose is to make products for those who need, or want, to avoid common chemical irritants found in ordinary skin and hair care products. Our entire skin and hair care line is free of fragrance, masking fragrance, lanolin, parabens, formaldehyde, and formaldehyde releasers.


Ingredient Selection

Many expecting moms are concerned about what they put on their skin during pregnancy. We are too. That’s why we go to great lengths to select ingredients that are mild, gentle, effective, and suitable for our customers.

All ingredients are thoroughly investigated before use in our formulations. Databases of safety information such as Cosmetic Ingredient Review (CIR), Personal Care Products Council (PCPC), Food and Drug Administration (FDA) and others are researched. We also consult regularly with highly qualified physicians regarding use and safety of ingredients.


Skin & Breast Care

Because our skin care products are free of harsh chemicals, they are ideal for skin and breast care during pregnancy and while nursing.

Vanicream Gentle Body Wash is a fragrance-free, non-soap cleanser that helps remove dirt and oils without drying the skin. It is also free of cocamidopropyl betaine and sodium lauryl sulfate (SLS) which have been known to cause skin irritation.

Moisturize daily with Vanicream Skin Cream to help keep skin and nipples in good condition. Vanicream™ Lite Lotion has the same ingredient profile for those who prefer a lighter formula.



Read our labels. When we say ‘fragrance-free’, we mean ‘free of fragrance’. We don’t mask any of our product’s natural smell with botanicals or ingredients that could be irritating.



We’ve added our ‘kid friendly’ symbol to our product labels to help you identify which skin and hair care products are mild and gentle for kids. Check the product information pages on our website and look for the symbol.


National Eczema Association Seal of Acceptanceexzema-association

Vanicream Skin Cream, and Vanicream Lite Lotion have been awarded the National Eczema Association Seal of Acceptance.



All of our products have been tested to be gluten-free.


Dermatologist Tested

Our skin and hair care products are tested by dermatologists. You can find them by looking at our where to buy page.

Although we know that we will probably never be able to help every person with problematic skin, many of our products have been helpful to those with even the most delicate, sensitive skin. We know how important your children are and if you have doubts about what skin care products are safe to use, always ask your pediatrician.